1. PROBLEM
List your top 1-3 problems.
EXISTING ALTERNATIVES
List how these problems are solved today.
4. SOLUTION
Outline a possible solution for each problem.
8. KEY METRICS
List the key numbers that tell you how your business is
doing.
3. UNIQUE VALUE PROPOSITION
Single, clear, compelling message that states why you are
different
and
worth
paying attention.
HIGH-LEVEL CONCEPT
List your X for Y analogy e.g. Youtube = Flickr for
videos.
5. UNFAIR ADVANTAGE
Something that cannot easily be bought or copied.
9. CHANNELS
List your path to customers (inbound or outbound).
2. CUSTOMER SEGMENTS
List your target customers and users.
EARLY ADOPTERS
List the characteristics of your ideal customers.
by